{"id":3691,"date":"2024-05-14T20:45:08","date_gmt":"2024-05-14T20:45:08","guid":{"rendered":"https:\/\/www.adrelevance.se\/?p=3691"},"modified":"2024-05-14T20:45:08","modified_gmt":"2024-05-14T20:45:08","slug":"google-sge","status":"publish","type":"post","link":"https:\/\/www.adrelevance.se\/google-sge\/","title":{"rendered":"AI Overviews tidigare Google SGE – Googles AI-s\u00f6kfunktion"},"content":{"rendered":"\n

AI Overviews tidigare ben\u00e4mnt Google SGE (Search Generative Experience) \u00e4r s\u00f6kmotorn Googles AI-s\u00f6kfunktion. Den inneb\u00e4r ett nytt s\u00e4tt att s\u00f6ka p\u00e5 s\u00f6kmotorn. Den bygger p\u00e5 generativ AI som ger anv\u00e4ndaren en snabb summering av \u00e4mnet som s\u00f6kts p\u00e5. Google lanserade SGE som experiment p\u00e5 Google I\/O 10 Maj 2023. Sedan dess har det varit m\u00e5nga spekulationer p\u00e5 hur det kommer och p\u00e5verka s\u00f6k och hur anv\u00e4ndaren s\u00f6ker p\u00e5 Google. AI Overviews kommunicerades g\u00e5 live i USA fr\u00e5n och med Google I\/O 14 Maj 2024 och den kommande veckan. Flera marknader v\u00e4ntas komma inom kort kommunicerades \u00e4ven<\/p>\n\n\n\n

Hur f\u00f6r\u00e4ndras anv\u00e4ndandet av Google med AI Overviews tidigare SGE?<\/h2>\n\n\n\n

Att AI Overviews tidigare SGE kommer f\u00f6r\u00e4ndra anv\u00e4ndandet av Google n\u00e4r den g\u00e5r live \u00e4r en sak som \u00e4r s\u00e4ker. Utifr\u00e5n det perspektivet kommer vi nedan g\u00e5 igenom ett antal exempel p\u00e5 f\u00f6r\u00e4ndringar som v\u00e4ntas nu ske n\u00e4r AI Overviews tidigare SGE lanseras i sin nuvarande version som endast finns experimentellt i Google Search Labs fram till 14 Maj 2024:<\/p>\n\n\n\n

Hur ser en s\u00f6kning efter information ut med Google AI Overviews tidigare SGE?<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

En s\u00f6kning efter ”What is protein” med SGE p\u00e5slaget fr\u00e5n Search Labs genererar en informationsbox \u00f6verst i s\u00f6kresultatet som liknar de featured snippets vi haft i s\u00f6kresultatet. Det \u00e4r allts\u00e5 en informationstext som f\u00f6rs\u00f6ker besvara fr\u00e5gan direkt i s\u00f6kresultatet f\u00f6r att underl\u00e4tta f\u00f6r anv\u00e4ndaren. Den stora skillnaden fr\u00e5n featured snippet till AI Overviews tidigare SGE \u00e4r att datan kan h\u00e4mtas fr\u00e5n flera olika webbplatser och sidor p\u00e5 webbplatser f\u00f6r att sedan genereras av generativ AI. I detta exemplet f\u00e5r vi show more funktionen som g\u00f6r att den \u00e4r lite minimerad men det finns en version d\u00e4r hela resultatet syns och en annan version d\u00e4r ingen info syns men m\u00f6jligheten att generera finns.<\/p>\n\n\n\n

Hur ser en s\u00f6kning efter en produktkategori ut med Google AI Overviews tidigare SGE?<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

En s\u00f6kning efter ”shoes” genererar denna AI Overview tidigare SGE-resultat. Det \u00e4r extremt intressant hur Google f\u00f6rs\u00f6ker arbeta med att f\u00e5nga s\u00e5 m\u00e5nga olika intentioner som m\u00f6jligt h\u00e4r p\u00e5 denna breda produktkategoris\u00f6kning. Ni kan i texten notera b\u00e5de typer, modeller och varum\u00e4rken som lyfts fram. Vi har artiklar med olika intentioner men det som \u00e4r allra mest intressant \u00e4r hur de de anv\u00e4nder produktdata fr\u00e5n Google Shopping Graph<\/a> f\u00f6r att visa trendande eller relaterade produkter olika djupare kategorier av skor direkt. Vi har samtidigt f\u00e5tt hela filtret med oss till v\u00e4nster fr\u00e5n Google Popular Products<\/a> s\u00e5 i detta s\u00f6kresultat f\u00e5ngar de verkligen enormt m\u00e5nga intentioner. Om det \u00e4r r\u00e4tt intentioner \u00e4r sedan fr\u00e5gan och h\u00e4r har Google \u00e4nnu f\u00e5tt en del kritik f\u00f6r kvalit\u00e9n.<\/p>\n\n\n\n

Hur ser en s\u00f6kning efter en produkt ut med Google AI Overviews tidigare SGE?<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

En s\u00f6kning efter ”Nike air max 270” genererar f\u00f6ljande AI Overview tidigare SGE-resultat d\u00e4r Google styr intentionen v\u00e4ldigt mycket n\u00e4rmre k\u00f6p, vilket s\u00e5klart \u00e4r rimligt p\u00e5 produktniv\u00e5. Vi noterar intentioner som information, prisj\u00e4mf\u00f6relse, f\u00f6r och nackdelar, recensioner\/omd\u00f6men och butiker. Det \u00e4r tydligt att tanken \u00e4r att Google ska ge dig all information du beh\u00f6ver f\u00f6r att ta ett beslut om ett k\u00f6p h\u00e4r.<\/p>\n\n\n\n

Vilka andra typer av s\u00f6kbeteenden finns i AI Overviews tidigare SGE?<\/h3>\n\n\n\n

N\u00e5gra andra s\u00f6kbeteenden som kan vara v\u00e4rda att n\u00e4mna i nul\u00e4get av SGE \u00e4r:<\/p>\n\n\n\n

    \n
  • J\u00e4mf\u00f6relses\u00f6kningar<\/li>\n\n\n\n
  • Lokals\u00f6kningar<\/li>\n\n\n\n
  • Persons\u00f6kningar<\/li>\n\n\n\n
  • osv.<\/li>\n<\/ul>\n\n\n\n

    Hur kan man testa Google AI Overviews tidigare SGE?<\/h2>\n\n\n\n

    Google AI Overviews tidigare Google SGE har bara funnit tillg\u00e4ngligt p\u00e5 experimentstadiet i Google Search Labs som \u00e4r tillg\u00e4ngligt p\u00e5 7 spr\u00e5k men i 120 l\u00e4nder fram till 14 Maj 2024 n\u00e4r Google kommunicerade utrullningen i USA:<\/p>\n\n\n\n

      \n
    • Engelska<\/li>\n\n\n\n
    • Hindi<\/li>\n\n\n\n
    • Indonesiska<\/li>\n\n\n\n
    • Japanska<\/li>\n\n\n\n
    • Koreanska<\/li>\n\n\n\n
    • Portugiska (Brasilien)<\/li>\n\n\n\n
    • Spanska (Latinamerika)<\/li>\n<\/ul>\n\n\n\n

      Hur kan man testa Google AI Overviews tidigare SGE i Sverige?<\/h3>\n\n\n\n

      Google AI Overviews tidigare SGE i Sverige g\u00e5r egentligen inte att testa men har du tillg\u00e5ng till en VPN i t.ex USA kan du precis som vi experimentera med AI Overviews tidigare SGE och f\u00f6rs\u00f6ka f\u00f6rst\u00e5 hur det kommer p\u00e5verka ert f\u00f6retag fram\u00f6ver.<\/p>\n\n\n\n

      N\u00e4r lanseras Google AI Overviews tidigare SGE?<\/h2>\n\n\n\n

      Google AI Overviews tidigare ben\u00e4mnt SGE kommunicerades g\u00e5 live i USA fr\u00e5n och med Google I\/O 14 Maj 2024. Det \u00e4r i linje med de spekulationer vi hade. (Spekulationer om att Google kommer g\u00f6ra n\u00e5gon form av lansering av Google SGE under Google I\/O 2024 som h\u00e5lls tisdag 14 Maj 2024). Vi vet inget mer om \u00f6vriga marknader \u00e4n att de kommunicerades att flera marknader v\u00e4ntas inom kort.<\/p>\n","protected":false},"excerpt":{"rendered":"

      AI Overviews tidigare ben\u00e4mnt Google SGE (Search Generative Experience) \u00e4r s\u00f6kmotorn Googles AI-s\u00f6kfunktion. Den inneb\u00e4r ett nytt s\u00e4tt att s\u00f6ka p\u00e5 s\u00f6kmotorn. Den bygger p\u00e5 generativ AI som ger anv\u00e4ndaren en snabb summering av \u00e4mnet som s\u00f6kts p\u00e5. Google lanserade SGE som experiment p\u00e5 Google I\/O 10 Maj 2023. Sedan dess har det varit m\u00e5nga…<\/p>\n","protected":false},"author":18,"featured_media":3964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[5],"tags":[],"acf":[],"yoast_head":"\nAI Overviews tidigare Google SGE - Googles AI-s\u00f6kfunktion - AdRelevance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adrelevance.se\/google-sge\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Overviews tidigare Google SGE - Googles AI-s\u00f6kfunktion - AdRelevance\" \/>\n<meta property=\"og:description\" content=\"AI Overviews tidigare ben\u00e4mnt Google SGE (Search Generative Experience) \u00e4r s\u00f6kmotorn Googles AI-s\u00f6kfunktion. Den inneb\u00e4r ett nytt s\u00e4tt att s\u00f6ka p\u00e5 s\u00f6kmotorn. Den bygger p\u00e5 generativ AI som ger anv\u00e4ndaren en snabb summering av \u00e4mnet som s\u00f6kts p\u00e5. Google lanserade SGE som experiment p\u00e5 Google I\/O 10 Maj 2023. 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Den inneb\u00e4r ett nytt s\u00e4tt att s\u00f6ka p\u00e5 s\u00f6kmotorn. Den bygger p\u00e5 generativ AI som ger anv\u00e4ndaren en snabb summering av \u00e4mnet som s\u00f6kts p\u00e5. Google lanserade SGE som experiment p\u00e5 Google I\/O 10 Maj 2023. 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