I founded my first company called “AdSea Innovations”. That was my biggest milestone in 2025.
I got voted by Favikon as #1 Paid Ads Creator in the whole world. I was stunned and so happy seeing that this as a result of all my efforts for the PPC community on Linkedin.
I was quite overwhelmed this year as I moved from being a freelancer to running a full company. Suddenly I was dealing with new legal responsibilities, software setups, automations, registrations, banking, transitions… all the behind-the-scenes work that nobody warns you about and you will never hear on Linkedin..It took a lot of energy to get everything running smoothly. I did not shine.
Google honestly. From AI zero to AI hero. I really get how they turned on their engine and just took over the whole AI game. Leaving OpenAI and perplexity behind. One of their recent AI developments like Nano Banana Pro, Google Workspace AI, Gemini 3 etc.
With my colleagues at my previous job in November 2025. It was that moment when you could not stop laughing because you looked at your colleague and she laughed too. We felt like being back in School.
AI Max for Search will become better (as google’s machine learning advances) and will dominate the Search Traffic next year. Paired with the roll out of AI Mode Ads worldwide.
Analytical and technical skills to upgrade tracking and interpret data faster and more accurately. Curiosity to learn and adapt as fast as possible to an even faster changing environment as AI adoption increases. Learn how to deal with AI image and Ai video generation tools.
PMax offers almost full control, I can just recommend to make use of it (we have been demanding it for years) now. Search term Reports to add directly campaign level negatives, age exclusions, gender exclusions and adding negative locations to go prepared into 2026.
Stay interested and kind. With interest you learn faster and see the world differently. With kindness you make things around you lighter. People open up, tension drops. Doors you didn’t even know existed suddenly appear. And the best part: both cost you nothing.
Vi utmanar gärna er marknadsföring på Google och Meta genom att våra specialister går igenom nuläget, utmaningar och möjligheter.
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