Was invited to speak at the SEO mastery summit in Saigon. And in Zakopane for SEO vibes.
Gave an almost 2 hour speech in Saigon. A research that took 50 full days, hundreds of research papers and studies had to be processed to complete the puzzle.
I think I underprepared for a holistic SEO meetup and made it too simplistic. Also could have kept a much closer connection to many great people I met.
Koray Tuğberk GÜBÜR and Luis Salazar Jurado. My most favorite people to follow as they bring very thoughtful and well researched perspective. Also (unironically) James Dooley with his endless tests and experiments.
Probably with Luis during the walking sessions in kusadasi. About the trends and overall direction of things. And/or during his visit to SEO Estonia.
Google utilizing more ai elements for ranking and evaluation of context, content, user needs and queries. And if we see new ai architecture it might have a strong impact.
I think ugc content that is present across the web. Review factor. And topical authority + branding.
Ability to interpret query networks. Creating a dynamic and adaptive environment for the website and it’s technical structure. Ability to move and change things fast. Having a scalable setup/ team.
First automate with humans, if it proves to be valuable then switch to automating with code.
Create buzz around the brand that you are working with. Any is better than none.
Listen to people outside of your field. Watch the behavioural trends of humans on social media. It shows the direction of humanity in the digital world overall.
Vi utmanar gärna er marknadsföring på Google och Meta genom att våra specialister går igenom nuläget, utmaningar och möjligheter.
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