I joined Microsoft Advertising (MAI) as Product Liaison and supercharged my ability to help people.
I participated in over 20 international events this year including getting to co-keynote SMX Next with the wonderful Ginny Marvin as we shared what the industry needs to know to be successful.
I overbooked myself and stumbled over my explanation of Quality Score while jet lagged during my PPC and SEO collaboration talk (WTSFest).
I’m going to give two answers because one is well known and the other should be better known for all their amazing work.
Jyll Saskin Gales is achieving everything I aspired to when I was outside of the ad platforms and in truth, I felt “safe” saying yes to going to work for one because I knew she would remain the amazing force for good that she is: continuing the work of helping people with a calm and data driven approach.
Meriem Nacer is easily one of the most underrated forces for good in PPC. She is an active contributor to PPC Chat, runs her own PPC community (Don’t Panic PPC), and is equally technically and creatively brilliant. More people need to follow her and would be blessed to get to work with her.
Playing trivia after SMX London and most people couldn’t tell the difference between PMax and AI Max’s description.
Conversion values (this applies to Microsoft as well). While not new, they remain the most useful way to communicate with the ad platforms and unlock smarter Smart Bidding.
Understanding auction mechanics (even if we don’t have to have as much manual control) is critical. Without empathy for Ad Rank, it’s hard to build account structures aligned for success.
Use PMax’s campaign creator to understand your and your competitor’s SEO wins and losses. If the creatives look right, then you’ve done a good job…if not, then there might be some work to do on the organic site before promoting your services. Additionally, you can spy on your competition and get a sense of how well they’re understood by the ad platforms.
Carve out scheduled time for kind acts for yourself as well as wild and crazy ideas/research.
Vi utmanar gärna er marknadsföring på Google och Meta genom att våra specialister går igenom nuläget, utmaningar och möjligheter.
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