Building and using AI agents as a daily part of how I run my business. I went from teaching scripts and spreadsheets to actually running my business with Claude Code and custom agents. This year I built 8020brain – my ”business operating system” – that handles everything from processing newsletters and YouTube transcripts to generating briefings and managing my content pipeline. It’s not theoretical anymore. I’m genuinely running a solo business that would have required a small team just two years ago.
Launching the Build The Agent bootcamp and watching people who’d never written code, build working AI tools. Three cohorts, around 250 people, and seeing marketers go from ”I don’t know how to code” to building agents that actually solve real problems in their agencies. One participant built an automated client reporting system in a weekend that saved 10+ hours a week. That’s the bridge from Ads to AI I’ve been building.
8020ads. I built this site to try to show the benefits of adding more context to your AI. I also tried to make it a bit funny. It didn’t land the way I’d hoped. I should have just built something genuinely useful. Classic case of building what I thought was cool rather than what people actually needed. I’ve since refocused energy elsewhere – sometimes you have to ship something to learn it wasn’t worth shipping. Luckily building an entire website takes less than a day now, so it didn’t derail me for long 🙂
Dan Shipper at Every. He’s actually building things and sharing what works, not just talking about AI possibilities. His team’s approach to using Claude Code – running multiple agents in parallel, building real products – is exactly the practical implementation mindset the industry needs. No hype, just showing what’s actually possible today. Also IndyDevDan (youtube) for his technical depth and willingness to experiment publicly.
Recording videos where Claude Code did something completely unexpected. There’s a certain absurdist humor when your AI coding assistant confidently generates working code for something you half-described, and it’s both better and weirder than what you imagined. Also the weekly community calls – the best learning happens when we can laugh at the failures not just the wins.
The biggest impact will be the death of granular control and the rise of ”input optimization” – where your job becomes feeding Google better data (first-party data, conversion signals, product feeds) rather than managing bids and keywords. The advertisers who figure out how to give Google’s AI better inputs will outperform those still fighting for keyword-level control.
First, data architecture – understanding how to structure conversion tracking, CRM integrations, and first-party data pipelines so Google’s AI has clean signals.
Second, creative strategy at scale – knowing how to brief and test creative variations fast enough to feed the algorithmic appetite. Sam Tomlinson has written great stuff about this.
Third, business acumen – being able to connect advertising to actual business outcomes and explain why the AI’s recommendations might be wrong based on business context the platform can’t see. The tactical bid-tweakers will become obsolete. The strategic thinkers who understand the whole funnel will thrive.
Start learning Automation & AI now. Don’t wait until you feel ready. Don’t look at all the LinkedIn chatter and think you’ve missed the boat – you haven’t. This stuff compounds quickly. Spend 30 minutes a day actually using Claude or ChatGPT for real work tasks, and within a few months you’ll have built intuition that most of your competitors won’t develop for years. The people who start now, even imperfectly, will be miles ahead of those waiting for the ”right time” or the ”right course.” The best time was two years ago. The second-best time is today.
Block your mornings. No meetings, no calls, no Slack before 11am. Your best thinking happens in the first few hours of the day, and most people give that time away to other people’s priorities. It doesn’t have to be work – it could be exercise, reading, or just thinking. The point is protecting that time before the world starts demanding your attention. Once you lose control of your morning, the rest of the day tends to follow.
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