I’m proud of myself for creating my own GPTs and trying vibe coding. I built a couple of small tools that save me time, and I’m still amazed at how fast the work gets done compared to before.
Receiving Google’s User Delight Award at the Google Ads Product Expert program in Dublin this year was a highlight. It was great to be recognized by Google for contributing to the community.
I updated a form plugin on the PPC News Feed website that handles subscriptions and only realized three days later that new subscribers were not being added. I couldn’t recover the data and lost those signups. Lesson learned to always have a backup method in place.
I’m inspired by people in the PPC industry who invest their time in sharing real knowledge. I love learning from others, and I even started doing video roundups to push myself to regularly watch and learn from PPC experts like Jyll Saskin Gales, Igor Ivitskiy, Andrew Lolk, to name a few.
Working solo from home means no office jokes. That’s why marketing memes are my favorite way to bring some humor into the day. I wish we saw more of them, and April Fools is always fun too. I’m always excited to see what other PPC experts come up with.
I think Demand Gen campaigns are still a bit underused, but with channel targeting and other improvements introduced in 2025, I’m sure PPC experts will start experimenting with it more. From my experience, it already works well, so I hope others discover its potential too.
Mastering AI should come first. After that, you can use it to learn and build any other skill you need.
Make it a habit to read PPC News Feed regularly (ppcnewsfeed.com). It tracks PPC updates and gathers them in one place, which saves a lot of time. There’s also a free newsletter, so the updates come directly to your inbox.
Spend time outside regularly. Natural light and fresh air do more for your energy and overall well-being than coffee.
Vi utmanar gärna er marknadsföring på Google och Meta genom att våra specialister går igenom nuläget, utmaningar och möjligheter.
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