Winning the award for Best Tool at the Danish E-commerce Awards. It’s a huge milestone for us, not only because we are a Danish company, but because the finalists are chosen through pitches and judged by leading e-commerce brands and agencies. We had never even made the top five before, and this year we won.
Hosting the PPC Summit in Copenhagen. We brought together 200 PPC experts from around the world who flew in to join our event. Seeing that global community come together around something we created was an incredible feeling.
When we won the award and I had absolutely no idea what to say on stage. It was completely unexpected, and standing in front of 750 people without a prepared speech was… memorable.
Bob and Miles from the PPC hub. The way they’ve built a community of passionate, highly experienced PPC specialists is impressive, and their ability to connect people in the industry is something I really admire. Or Adriaan Dekkers’ work ethic; he’s always online, always working, grinding every day, year after year.
During the PPC Summit when Sam, our Head of Marketing, hosted the event. He made the entire room smile and laugh, exactly the energy the day needed.
I believe automatic asset creation will have the biggest impact. I believe it will become significantly stronger and fundamentally change compared to how it has worked in the past, especially as technologies like Nano Banana are integrated directly into Performance Max. This will make it possible to operate almost as if you had a full creative team working continuously. As a result, placements beyond Shopping can start to drive real incremental profit for businesses, not just additional reach.
The key difference will be a deep understanding of the data that the AI is being fed, and how that data influences decisions. Elite practitioners will know how to structure inputs, set the right constraints, and guide the AI so it understands the business correctly. So it aligns with real business goals, and by actively steering the AI instead of letting it run without direction.
Always separate new and existing customers when measuring and optimizing for acquisition. Google doesn’t distinguish between them automatically, and mixing the two can seriously distort performance decisions.
This one is hard, I tend to work a lot , but here it is: take intentional breaks. Even short ones. A clear mind makes better decisions, both in business and in life.
Vi utmanar gärna er marknadsföring på Google och Meta genom att våra specialister går igenom nuläget, utmaningar och möjligheter.
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