The use of AI in non-critical areas (meeting notes, coaching, etc.) have been amazing.
Another thing has been being able to code small tools, scripts, or other ways to make us more efficient.
We’ve just never been able to do that from an agency perspective when you’re 15 people. You simply just don’t have 1-2-3 developers that can look and make every single little thing more efficient.
So all these micro tools we’ve been able to develop have really been a game changer for us.
I’ve never been more excited to run an eCommerce agency than I am today.
The discovery of turning Notion AI into being custom to us so that we’ve explained our agency positioning, our typical client, we have an explainer for every client, what they like, what they don’t like, etc. It’s really made a big difference in how we use AI in our everyday use.
I personally spent too much time with client accounts this year than what we normally like so we didn’t spend enough time developing processes and tools that could benefit the entire agency vs. what we all benefited from individually in Savvy.
So one of the big things that we like to take into account or do in Savvy is that when somebody starts in Savvy, then they become 20% better or 50% better than if they were just working by themselves. And we didn’t do enough to push that agenda forward.
I can’t point to one person but anyone who works on trying to find ways to simplify and automate are people I follow these days.
Workation trip to a house with the entire agency in the summer.
There’s only one answer to this and it’s going to be AI mode. How Google figures out how to do keyword-less in AI mode is going to be a big change.
The other aspect is how Google is going to take what used to be a keyword which now becomes a conversation and how is that going to use features like attributes, and shopping in all the other things we provide them in search to give the right answers to the right person at the right time.
How we all end up navigating this from an advertising point of view is going to be really interesting.
I believe wholeheartedly that we as an industry are only going one way and it is upmarket. AI, smart bidding, and other automation is making account management for small accounts less and less impactful. It’s not that you can’t make a difference vs. somebody who does a bad job but taking an account and just putting roughly the right keywords, putting smart bidding on it, writing kind of the right ads is going to do 80% or 90% of the work for a small account.
Large accounts which I believe most of us should be working with require a bigger step into the client’s business almost like an in-house role where you become very much this partner to the business and understand what they need, what’s happening in the business, and how you can bridge that from a Google Ads perspective and the business perspective.
So almost like a hybrid agency-in-house role. That’s the skill that will matter the most.
Everyone should be time block planning. Cal Newport has for many years created this approach to time management that’s called time block planning.
With a combination of tools like AKIFLOW or Notion calendar, you can literally time block everything that you’re doing and it’s going to be a game changer for anyone who feels that they’re a little bit overwhelmed in their day-to-day.
You never know the last day your kids hugged you, gave you a kiss or slept in your bed.
Live accordingly. Life is short.
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